VIZUALIZE

Visual Storytelling from Gestalten
A new generation of designers, illustrators, data journalists, and graphic editors is addressing this challenge head on. They are expanding the creative scope of existing techniques in visual storytelling—using graphic design, infographics, illustration, and photography to convey information in the most elegant, entertaining, and informative way. The main idea behind visual storytelling is to take familiar image contexts and use them in a new way. By penetrating meaning and creating associations, abstract correlations can be visualized in a manner that is both easy to understand and aesthetically innovative. Today, visual storytelling is being used intensively in newspapers, magazines, websites, advertising, business reports, and museums.

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