Gerd Arntz, Illustration for the children’s book The colorful world – Die bunte Welt, Mengenbilder für die Jugend, 1929. Text by Otto Neurath. Artur Wolf Verlag, Vienna. Source 1 + 2.
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Utility, Simplicity, Beauty – Effective Design. A 1955 Ladislav Sutnar designed trade advertisement. As art director for Sweet’s Catalog Service (1941-60), Sutnar and his team designed numerous industrial catalogs and pioneered the way for clear and concise information design.
“Product information should be designed, subject to the usual standards–utility, simplicity, beauty. The catalog design show below, though but one visual unit of many in a manufacturer’s catalog, illustrates the application of design principles to product information. For fifty years, Sweet’s has pioneered in the field of product information that best suits the needs of buyers and sellers in industry. Sweet’s Product Design File is a system which gets product information into buyers’ offices in convenient bound collections of catalogs. Sweet’s Catalog Service,–designers, producers and distributors of manufacturers’ catalogs, 119 West 40 Street. Offices in principal cities. [Division of F.W. Dodge Corporation]”
Albers, Josef. Interaction of Color -New Haven: Yale, 1975.
Mercedes Benz, advertising for the Transporter or Kastenwagen, 1960s.
One of the richly illustrated manuscripts of the sixteenth century: the Zubdat-al Tawarikh in the Museum of Turkish and Islamic Arts in Istanbul, dedicated to Sultan Murad III (1583)