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Utility, Simplicity, Beauty – Effective Design. A 1955 Ladislav Sutnar designed trade advertisement. As art director for Sweet’s Catalog Service (1941-60), Sutnar and his team designed numerous industrial catalogs and pioneered the way for clear and concise information design.
“Product information should be designed, subject to the usual standards–utility, simplicity, beauty. The catalog design show below, though but one visual unit of many in a manufacturer’s catalog, illustrates the application of design principles to product information. For fifty years, Sweet’s has pioneered in the field of product information that best suits the needs of buyers and sellers in industry. Sweet’s Product Design File is a system which gets product information into buyers’ offices in convenient bound collections of catalogs. Sweet’s Catalog Service,–designers, producers and distributors of manufacturers’ catalogs, 119 West 40 Street. Offices in principal cities. [Division of F.W. Dodge Corporation]”
Ewald Hering, opponent colors diagram, 1920. From: Grundzüge der Lehre vom Lichtsinn, Berlin.
'IF, FOR ONE DAY, YOU HAD THE POWER TO MAKE YOUR WORLD WORK BETTER, WHAT WOULD YOU CHANGE?'
illustreets aims help you discover the best places to live in England
'This data visualization was created from real flight data. It shows the air traffic which flies on a typical summer day and highlights the intensity of the operation in Europe - an operation which runs 24x7x365.'
Rosignoli, Guido. Army Badges and Insignia Since 1945 Book One. London: Blandford Press, 1976.
Albers, Josef. Interaction of Color -New Haven: Yale, 1975.