From Today’s Basic Science, 1963.
United States Planes in World War II. Illus by Herbert Townsend, from America, the Story of Our Country, 1951
From Science in Our World, 1957.
Johann Gebhart, Lower leaf of a diptych dial with city view of Nuremberg, 1550. Museum for the History of Science, Oxford
Nuremberg was the centre of astronomical craft in the 16th century, Regiomontanus explained why he decided to settle there: “not only on account of the availability of instruments, particularly the astronomical instruments on which the entire science of the heavens is based, but also on account of the very great ease of all sorts of communication with learned men living everywhere, since this place is regarded as the centre of Europe because of the journeys of the merchants.” mhs oxford
Gerd Arntz, Illustration for the children’s book The colorful world – Die bunte Welt, Mengenbilder für die Jugend, 1929. Text by Otto Neurath. Artur Wolf Verlag, Vienna. Source 1 + 2.
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Utility, Simplicity, Beauty – Effective Design. A 1955 Ladislav Sutnar designed trade advertisement. As art director for Sweet’s Catalog Service (1941-60), Sutnar and his team designed numerous industrial catalogs and pioneered the way for clear and concise information design.
“Product information should be designed, subject to the usual standards–utility, simplicity, beauty. The catalog design show below, though but one visual unit of many in a manufacturer’s catalog, illustrates the application of design principles to product information. For fifty years, Sweet’s has pioneered in the field of product information that best suits the needs of buyers and sellers in industry. Sweet’s Product Design File is a system which gets product information into buyers’ offices in convenient bound collections of catalogs. Sweet’s Catalog Service,–designers, producers and distributors of manufacturers’ catalogs, 119 West 40 Street. Offices in principal cities. [Division of F.W. Dodge Corporation]”
Ewald Hering, opponent colors diagram, 1920. From: Grundzüge der Lehre vom Lichtsinn, Berlin.